10 Reasons NOT to Count on Your Facebook Group

This blog is a  page of  Cartoonist Guide to the Society of networks; a project I did with the support of the Arabic Network for Human Rights. The guide is basically a range of social media solutions supported by tutorials, all are to support the professional development of cartoonists, comic artists and illustrators … will write more on this very soon.

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Your Media< 10 Reasons NOT to Count on Your Facebook Group

1- You’re visible ONLY to Facebook members
Your Facebook group probably  have hundreds or even  thousands of members, but all of them are Facebook users, non-members do not have  access to what you share with the group.

2- Face bookers cannot search  your work easily  
Members of your Facebook group could spend a lot of time on the group looking for a specific cartoon they like, unless you arranged your work in Facebook albums. This requires that  instead of just publishing your  drawing on the group’s wall, create an album that identifies it (ex: Politics, Black and White, Portraits…) upload the drawing to this album and share the link on your group’s wall.

Although these albums help with the browsing of your work, they are not a good solution for categorizing the images, as one drawing could belong to many albums. For instance, a portrait for the prime minister fits in Portraits, Politics, Black and White… but you can only have it in one location.

3- Your work is owned by Facebook
Facebook owns the right to sell your work, even if you delete it from the social network or suspend your account. Read this paragraph from its Terms of Use:

For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it

4- You don’t have reliable indices of interesting drawings for  members
People on social networks are not giving all the time, they are not interactive with all the content of this social website, which means that Likes and Comments you get on your work do not express  its real popularity. An answer to a question like ‘what is the  most popular pieces of my work ?’ is not easy if you depend only on the feedback you get in your group.

5- You get irrelevant content on the group wall
Your Facebook group is meant to provide your cartoons, professional updates, events you are attending and to host discussions around all these. But if you checked its Wall now, you could find irrelevant content published by  members, which in a way  affects the visibility of what you publish.

6- Facebook groups are meant to be ‘a closed space for small groups of people
Facebook  developed the group’s facility as ‘a closed space for small groups of people’, and the developers there tell you that according to what they have done, ‘ The most useful groups tend to be the ones you create with small groups of people you know’.  Thus, you are using the wrong method to promote your work and get more fans!
Remember:  when a group reaches a certain size, some features are limited!

7- You set conditions for people to check your drawings
Practically, there are two conditions set for anyone wants to become a member of your Facebook group; the first is to be a Facebook member and the second is to be invited, either by you or another member.

8- You’re likely to lose some members when the group becomes more active
According to Facebook, there are over 900 million objects that people interact with (pages, groups, events and community pages) and an average connection to 80 community pages, groups and events. There is a lot of user-generated content in this popular network, which makes them passive to some content. Your own uploads to your Facebook group could be a part of this passively received content.

In other words, when you or any other member post something to the group, the rest of members receive notifications by default, which is likely to end with no attention towards the new post because the members  already have a lot of things to look at. And if they are receiving many notifications from the same group in a short time, they might consider leaving the group.

9- Your work is displayed according to Facebook decisions
Facebook is not a photo sharing website, images are a part of the social atmosphere it means to build. Therefore, it does not give the user many options for viewing an image. The Facebook viewer is the only way to see photos, graphics and cartoons. If Facebook happen to change the mood of displaying the images, your cartoons will be shown the way Facebook decides.
10- What you share with the Facebook group could possibly be circulated within Facebook only
You may have seen these buttons before, on websites, Blogs, Flickr… and other web pages, these sharing buttons facilitate sharing the content on other social sites, they are absent on Facebook.

Facebook is a wonderful network for sharing and circulating content among a wide audience, but unlike many other networks, Facebook keeps its content with no options to facilitate its spread outside it.

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